The Long Tail of Leverage

The internet is filled with a myriad of websites who are all trying to sell something, whether it is art, books, music, movies, golf clubs or even garden gnomes. Some sell the majority of them on the one platform, like Amazon for example, whilst others specialise in one or a small selection like Deviant Art which is a platform for artists to display and even sell their own art. Chris Anderson, an editor of Wired, noticed that Amazon didn’t have a few “blockbuster” products, but rather that the majority of their sales were of a “Long Tail” of items and he has since gone further to say that “our economy and culture is shifting from mass markets to millions of niches”.

Deviant Art is one such niche