Risky Business?

If you think about it, Risks and Benefits are essentially just precursors to Success and Failure. One is the ultimate goal and the other the ultimate dread. Simplified even further, you could say one is about doing it right and the other about doing it wrong. And there are many different theories on how to do it right, and many on how it’s been done wrong. What’s important to learn from these are that you not only have to understand what it is that you as a company wants out of Social Media and what Social Media can do to help you, but also what your responsibility is when using it.